Project Overview
Small Jobs Plumbing provides plumbing services in Sonoma and Marin counties. They had been using other SEO providers that cost more and got little value in return. Techeffex is actively working on improving the online presence and performance of Small Jobs Plumbing through comprehensive SEO and website maintenance in addition to running their AdWords campaigns. Our goal is to increase organic traffic, improve search engine rankings, achieve maximum ROI on their paid advertising and ensure the website remains up-to-date and fully functional.
What We Did
Picking up a new client who has been using other services is always interesting as it provides an opportunity to see what other SEO providers have been doing. We find in most cases that the client is getting several AI generated blog posts with no real goal or purpose. With SEO, it’s all about the details and goals of what you are trying to achieve.
SEO Strategy
- Content Strategy: We found the previous SEO provider had generated many blog posts that had little specific purpose other than to increase the amount of pages on the site. Some were essentially, duplicate topics which did little to help overall SEO. In addition, previous SEOs has created numerous location pages that were essentially all duplicates except the location name and were not tailored to support local keyword searches. We are updating all the location pages to be unique and adding or editing content to support specific, high volume keyword search phrases.
- Link Building: Implemented a targeted link-building strategy to increase domain authority and drive referral traffic from reputable websites.
- Local SEO: Focus on local SEO tactics to improve visibility in local search results, ensuring Small Jobs Plumbing reaches its target audience in specific service areas.
Website Design & Maintenance
- Performance: While the site was visually pleasing, we found performance and page load times to be poor. Most page features very large images that were not optimized impacting page load times. In addition, the hosting web server was slow, adding to the performance problems. We migrated the site to a Go Daddy Managed WordPress hosting solution that made the site more reliable while improving performance. We’ve also optimized most images on the site and taken measures to improve performance.
- Layout: We’ve been working on modifying the highest volume pages to feature the critical, SEO related content closer to the top of the pages to help with Google page indexing.
- Technical SEO: When we came onboard, one of our first steps was to run a site audit to find technical issues that impact user experience and Google page indexing. Our SEO tools do a great job inspecting all pages for issues like broken links, missing meta tags and more
Results
We are already seeing improved traffic and website activity for the pages we have optimized with more to come. The pages are loading faster and moving up in the Google search rankings. We expect to see Small Jobs Plumbing to continue on this trajectory leading to increased site visitors, sales and brand awareness.
