Project Overview
CRU Bottling Systems got in touch with us after their previous web designer botched the deployment of a new website causing a steep drop in online visibility. It’s important that new website address the existing indexed page profile so Google search does not see a bunch of missing pages. We’ve been helping CRU Systems recover ever since.
What We Did
When a new website is deployed, it’s important to provide an indication to Google search how to resolve the URLs they have indexed by either creating pages with the same URLs or redirecting indexed URLs to new pages. Failure to do so results in a bunch of “404 Page Not Found” errors. When Google can’t find the pages it has indexed, the site falls in rankings, often dramatically. In this case, too much time had elapsed to we set about recovering their standing with Google through content development and SEO.
SEO
- Content Strategy: Optimize product and category pages, create blog posts
- Link Building: Implemented a targeted link-building strategy to increase domain authority and drive referral traffic from reputable websites.
- Keyword Analysis: Determine popular search keywords for CRU Bottling Systems various product offerings and optimize product pages and content to support those keywords
CRU Bottling Systems is finally getting back to it’s previous online visibility, increasing visitors and traffic steadily month over month.
