What is Pay Per Click Advertising?

Pay Per Click (PPC) advertising is a service provided by the major search engines and social media platforms that allow businesses to promote their websites in the search engine results pages (SERPs) for some fee. Businesses often use PPC advertising in addition to free listings or when their SEO campaigns are still not producing useful results.

Google is the most used search engine by far and as a result advertisers focus much of their budget on Google AdWords. Google AdWords allows users to bid on keywords, usually with the highest bid getting the top advertising space on the SERPs. When a web user clicks on your ad, you are charged whatever the cost per click is.  Click costs can vary from a dime up to several dollars, typically depending on how much competition there is for the keywords in question.

Most Pay Per Click services allow the advertiser to set daily and monthly spend budgets so that users can work within their budgets.  In addition, ads can be set to display at certain times of the day for situations where the target audience is more active at during different parts of the day.

Pay Per Click is great way to bring traffic to your site. It’s not free, so advertisers need to make sure that the campaign is well run to they can maximize their Return On Investment. Find out more about our Pay Per Click service!